Nayantra.com has built a reputation as an excellent source of artificial jewellery with an extraordinary assortment of gold-plated jewellery featuring new design concepts and a commitment to quality. Every detail has been considered in the presentation of their exceptional designer jewellery, from delicate pieces for daily wear, to elaborate designs that clearly make a statement The brand's use of 24K gold plating distinguishes their synthetic jewellery from traditional synthetic jewellery

The jewellery landscape in India is undergoing an enormous shift, and in the middle of it all is Nayantra, quietly but confidently rewriting the rules of affordable luxury. While the known players are still acting on yesterday's rules, this new Delhi-based player is causing a disruption in the market that has the former players scrambling to keep up. Nayantra is just such a new jewellery label with a design focus operating in the ₹1,500–₹3,500 price band.